Assesing the target audience?s views related to the perception positions in the poster design

The purpose of this study, namely ? Assesing The Target Audience?s Views Related To The Perception Positions In The Poster Design? is to put forward the selective perception position left on the target audience by the poster design and through this way to find out the color, writing and image qualifications and the position of the target audience?s life in the poster design with the point of views of the students from Department of Visual Communication and Graphic.The scanning model has been used in this study. The study group of this study consists of first and second grade students from Gazi University, Faculty of Fine Arts, Department of Visual Communication and also Hacettepe University, Faculty of Fine Arts, Graphic Department. This group is totally 70 people.In order to collect data, Likert Attitude Scale has been composed. To develop the questionnaire, related recources have been scanned. The 20-questioned-questionnaire, which has been created with the help of the views of the subject experts, has been implemented to the study group face to face.The pocket program SPSS 16.0 has been used for analysing the data. The most appropriate descriptive statistical method to the sub-goals of the study and % according to the frequency (f) dispersal have been calculated, arithmetical average has been calculated to be a table.As a result of this study;1. It has been pointed out that fort he poster to reach the target audience, the color enforces the mesagge that wants to be conveyed.2. It has been seen that the simple and readable text in the design and the usage of the motto in a few words rather than using long and explanatory sentences promote the perception.3. It has been indicated that selecting the image for the message to be emphasized is important for poster perception and also important for the design to be perceived immediately.4. If a relation between the perception position of the target audience and the mesagge that is wanted to be conveyed in the design is formed, it could be seen that the personal specialities, habits and life styles of the target audience manipulate the designer and it is needed to have the product or service to be exhibited, to remove the target audience.