Review of cultural features in posters; Corporate poster applications with semiotic comparative analysis of Antalya Golden Orange and Cannes Film Festival posters

Cultural characteristics of societies undoubtedly differ from each other. These differences condition structural and contextual change with the evolution of both ethnic, local or national culture and historical conditions. Visual culture, on the other hand, can be considered as the common denominator of the collective consciousness composed of all these conditions. Interpersonal communication witnesses rapid changes and transformations on a global scale in parallel with today's technological and scientific developments. The designer, on the other hand, uses the visual indicators he chooses for the message he wants to convey, and tries to create his designs in accordance with their content by using form, color and typography. In every problem that arises in his studies, he produces solutions by considering different possibilities regarding the solution of that problem each time. In the information age, these transformations move from developed societies to developing societies and become the bearers of that society's culture. According to John Fiske: "Culture is a process of creating meaning and it not only makes sense of external nature or reality, but also the social system that is a part of it and the social identities and daily activities of people in this system." (Fiske, 1996, p.158). In this context, within the scope of the thesis, a comparative semiotic analysis and analysis of the Antalya Golden Orange and Cannes Film Festival posters will be made, they will be evaluated in terms of cultural indicators, and corporate poster applications will be carried out for a determined art / cultural institution.