The role of gender in the perception of shopping behaviours

Why do we buy?" Everyone answers this question differently because shopping means different. for everyone. One of the most interesting results in studies on consumer's behaviours is the analysis of male and female in shopping. Besides, consumer's behaviours can change in respect of old and profile. The purpose ofthis study is to determine the role of gender in the perception of shopping behaviours. and to state what they consider while they are shopping.. In this way, the purpose of this study; I. What are the different behaviours of male and female in shopping? 2. How do women evaluate themselves and men in shopping? 3. How do men evaluate themselves and women in shopping? The method of inquiry were used while these questions are answered. to determine point of view of nale and female in shopping the questions related to themselves and the opposite sex's behaviours were asked in the inquiry. Also the demographical characteristics as old, profession and consumer profile are analyzed. As a result of the inquiry, it is clearly seen that women are an indispensable part pf shopping because it is decided usually by them. The most important factor in this result is that female's role in the society is changing positively and slowly. Therefore, the result of the inquiry clearly shows that women don't give up buying although their standards of/ife change. The women should be considered differently in terms of marketing and experts should evaluate them in different segmentations.