Alışveriş merkezlerindeki yürüme modelleri: Ankamall alan çalışması

This study examines the issue of walking patterns in shopping malls. Pedestrian activities are important for everybody in daily life. Analysis of pedestrian activities such as wayfinding and walking patterns gain more importance in complex buildings such as shopping malls. Referring to this, shopping mall which is a leisure space in addition to its main function is chosen. In shopping malls, the routes for pedestrians occupy an important part of the total area where walking is compulsory for the visitors. In this study, Ankamall is chosen for the field survey because it is the most heterogeneous shopping mall in Ankara and most accessible mall by a variety of transportation vehicles. The main purpose of this research is to investigate the relation between spatial characteristics or interior organization and the walking pattern. In this research some independent variables such as the weekend-weekday use, gender difference, the presence of children and the party size were analyzed. Direct observation and short interview methods were applied. The results show that there is an economy of movement (EOM) for all cases. Also, the trajectory may change according to weekend-weekday use. The velocity may change with the effect of gender, party size and presence of children in the party. Having a target and the level of familiarity were also found to be related to the walking pattern. Keywords: walking pattern, shopping mall, trajectory, velocity, economy of movement