Thinking alternative media broadcasting through new media: An assessment on "Medyascope Channel" and "Ünsal Ünlü's Patronsuz Program"

In this study, it aimed to understand how to exhibit a broadcasting over two important examples of alternative media platforms in Turkey shaped by new media axis. When we look at the current media atmosphere, it is seen that monopolization tendencies in mainstream media are intense and monotonous broadcasting policy is followed for various political economic reasons. Structural problems in mainstream media have paved the way for the formation of new alternative media platforms and these new platforms have undertaken the task of ensuring publicness. In this study, it is aimed to investigate how alternative media in Turkey displays a media approach in the critical political economy and cultural context. In this context, the theoretical basis of the study is a hybrid approach based on the critical political economy approach and cultural studies. Also in this study, based on the new media's influence and examples in Turkey, it is aimed to make the definition that best describes the concept of alternative media as defined in different ways in the literature. In this study, in which qualitative analysis method was adopted in line with the aims and theoretical basis of the study, semi-structured in-depth interview and text analysis techniques were used. Based on these emphasis points, in the first chapter, different types of broadcasting are explained and how these types of broadcasting are differentiated with today's alternative media platforms. In the related section, alternative media definitions in the literature are mentioned, alternative media types are explained and the relationship of new media with alternative media is examined. In the second part of the study, alternative media publishing in Turkey are explained and certain examples are given from Turkey. In the third section, the Medyascope channel and Ünsal Ünlü's program "Patronsuz", which broadcasts on the internet, was examined within the framework of ownership structure, economic functioning, institutional and editorial structure, journalist profile, forms of news production and contents. As a result of the analysis, it was determined that the channel and the program showed a different media approach than the classical alternative media definitions; differentiated from the mainstream media at the critical political economy and content level; differentiated from the radical media in the axis of impartiality and professionalism and adopted a "candidate to be mainstream" broadcasting practice in the context of institutionalization and massification.