Master'sOpen Access

The analysis of consumer attitudes towards online and mobile banking in Nigeria

2013
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Abstract (EN)

ABSTRACT: Online and mobile banking, not just in Nigeria has experienced tremendous growth. The banking sector in Nigeria has come to experience reasonable amount of changes as a result of the rapid change and contribution of information technology in the society we live in. And it has been widely implemented by banks in Nigeria. The quest for global significance, have got majority of the banks jumping in on the opportunity the information technology era brings with it. The development of online and mobile banking system have in one way or the other affected the way in which customers/consumers carry out cash transactions in day to day life. The purpose of the thesis seeks to examine the meaning of electronic banking and its origin in Nigeria and analyze the degree of consumers’ attitudes towards this system of banking, and the challenges they seem to be faced with, with possible suggestion on how the policy can be improved. Keywords: Online Banking, Mobile Banking, Consumer Attitudes, Behaviouriv . …………………………………………………………………………………………………………………………………………………………………………………………………………

Author

Dr. Uzoma David Chikwendu

How to Cite

Uzoma David Chikwendu (Master Thesis). The analysis of consumer attitudes towards online and mobile banking in Nigeria, 2013, Eastern Mediterranean University.

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