Attitudes of Baby Boomers Generation on Mobile Technology and Social Media Usage

This case study has focused on the attitudes of Baby Boomer generation towards mobile technology and social media usage in order to understand their reasons, opinions, need and their uses and gratifications of these usage as well as the difficulties and compellings of individuals from Baby Boomer generations towards mobile technology and social media usage regarding their adoption of innovation. The study has been applied on participants belong Baby Boomer generation with different age and conducted in five areas of Northern Cyprus; Nicosia, Famagusta, Kyrenia, Morphou and Karpasia. By using quantitative research methodology, a survey study has been designed in accordance with the subject of the study. Fifty-two questionnaire has been prepared for the survey study. The questions are consisting of 11 multiple and 41 likert scale statements and 355 participants has answered the questions regarding their availability. The result of the study indicates that depends on their age, the attitudes of Baby Boomers generation towards mobile technology and social media usage shows difference. Despite, their adoption level for innovation, compellings, diffilculties and their lacking on mobile technology and social media usage, shows difference depending on their age. Also, it is indicated that Baby Boomers above 63 age compels on the mobile technology and lacking on social media usage however they find mobile technology has advantages and social media helps connecting them with others. On the other hand, Baby Boomers below 63 age approach opposite and believes that mobile technology and social media is beneficial and necessary for today’s life.