In terms of Azerbaijan citizens on Turkey textile and clothing sectors the impact of marketing mix on customer satisfaction

Nowadays, it is known that companies use marketing strategies to make profits, to outstrip competitors and to dominate the market. Companies that want to implement these strategies, always try to be the first choice of customers in the direction of various marketing activities. With this in mind, businesses are making efforts to increase the level of satisfaction of participants in the marketing mix (4P). Customers with a growing level of satisfaction will always give preference to the products and services that they offer. In this respect, it can be explained that the elements of the marketing mix have a significant impact on customer satisfaction. The Republic of Azerbaijan has gained independence since 1990 in many areas of the Republic of Turkey has developed its mutual trade relations. Especially Turkish textile and clothing industries occupy an important place in these commercial relations, and Turkish companies compete with developed countries in the export of these products. Which has a significant share in trade with Turkey in Azerbaijan for these sectors, both from the point of view of the products offered, demand has acquired both in the eyes of the citizens of the country, in terms of showing where the activities of Turkish brands are. The main purpose of this study, Azerbaijani citizens on Turkey's textile and clothing industry in the marketing activities, to assess the impact on the degree of customer satisfaction. It also aims to assess the views of Turkish brands operating in the country related to the said sectors and the products they sell. It is estimated that Turkish textile and clothing companies in the Azerbaijani market of research will be able to increase the level of customer satisfaction, given the factors related to the marketing world outlined in the study. In addition, it is considered that enterprises that want to enter these sectors in Azerbaijan and are operating in the current period will be useful from the point of view of increasing. Key Words: Marketing Mix, Customer Satisfaction, Turkey Textile and Clothing Sectors, Azerbaijan.