A research for health tourism of Azerbaijan-Naftalan by using diamond model

Today, tourism offers multiple services, in particular has become the starting point in solving the economic problems facing the country's economy from the half of the 20th century. Especially in developing countries it has become a need for the development sector. in Azerbaijan in the last 20 years even though tourism developed rapidly, especially in the tourism sector and in the health tourism sector also it has some problems. The problems in the field of health tourism has been identified as a result of interviews with fourty businesses. Promotion, transportation, lack of modern facilities, lack of tours, such as the state support to investors in this field is enough in common problems. Especially in the current situation of the country's Naftalan region in health tourism, interpreted as outsourcing tool and issues such as health tourism advantages-disadvantages it has been studied theoretically analyzed with the help of the evaluation interview. Azerbaijan's advantages-disadvantages in health tourism and opportunities for the future; the diversification of the country's tourism industry, the country has been discussed in the economic dimension and alternative tourism opportunities. Having a serious response to some problems in terms of health tourism potential is also available. the establishment of new facilities for the elimination of the existing problems, it is necessary to seriously invest in the training of tourism personnel to improve the quality of service. Particularly serious difficulties of living in Naftalan related to promotion will support the development of existing industries. One of the most important points of the results of interviews with businesses in other ways to the success of a health-related tourism is seen that the learned experience of the world. Especially in Europe, the USA, to learn the experience of countries such as Turkey will improve both the quality of service will bring both the right applications. Keywords: Azerbaijan, Naftalan, Health Tourism, Competitiveness, Diamond Model.