Post public offering performance analysis with Balanced Scorecard performance management system and an application: Performance analysis of publicly traded companies in the food retail industry

Although the retail industry is one of the leading sectors, the number companies which are publicly offered and traded at the exchange is scarce. Although the study of the reasons for this is another subject of research, corporate performance is assumed to be one of these reasons and the effect of public offering on the corporate performances of the companies present in the food sector has been studied. All models of performance evaluation obtained by the literature reviews have been studied and Balanced Scorecard has been determined to be one of the most effective methods in the measurement of multi-dimensional performance criteria and the association of the criteria with each other and BSC Performance Evaluation model has been chosen to be used in this study. The aim of this study is to enlighten the sector by setting forth the effect of public offering and trade at the exchange on the corporate performances of companies within the food sector. No study likewise has been encountered during the literature review. Therefore this study serves as a main source. The research model predicates on the analysis of the data in the activity and financial reports of five companies publicly offered and traded at the exchange which have undergone independent audits pre and post public offering, by utilizing the BSC performance evaluation model. As a result of the study, in the event of carrying out required infrastructure works and meeting the requirements of the public offering, the positive effect of public offerings on corporate performances of companies has been ascertained in the light of acquired findings and evaluations. Management, Balanced Scorecard, Effect of Public Offering on Company Performance