Bank customer ads preferences effect

The rapid development of communication tools significantly affects the functioning of financial markets. This research?s problem consist of funding institutions that supply products and services to develop marketing strategies for demands and expectations of the market advertisement?s fund gap and more funds and determine the level of people to respond to the interests and wishes In this study, necessary literaure review were done and the questionaire method was applied to existing bank customer in Ankara. The research was carried out on the data,based on the questionaire. As a result of this research, It is found that middle-age group, higher levels of education and male customers are more affected bank advertsements and as a resut, they are customers of banks. Key words: Banking, Advertisement, Consumer preferences