Investigation of illustration in terms of visual communication design on press advertising and its application studies

The first aim in the advertisement should be the brands reputation. Instead of making a temporary benefit, long-term earnings can be obtained through adding value to the brand, A successful advertisement need to be creative, make a difference and break the rules. Newspapers and magazines are the best channels that allow advertisements to be implemented. So designers can show their abilities on press advertising. Economical reasons, being permanent and able to read over is main advantages of the press advertising. The elements that generate the press advertising are title, text, slogan, logo and visual element. The visuality is the first remarkable element in press advertising. Using illustration in the visual element is a proper solution to make a difference. In addition, using an illustration on the channels where usually used photographs can be a behavior that breaks the rules. A strong idea that creative, different and non-observant would be the key to the success alongside with talent. The subjects that photographs doesn't able to explain and details that is hard to catch with photograph machines could be explained with illustration. Press advertising and illustration is a visual communication design. There are some subjects that should be carefull about its design such as layout, colour and typography. Press advertising and illustration should be design according to this subjects. In this study, we have researched the subjects that make the press advertising and illustration successful and we have examined how illustration could be additive in this subjects. To embody this study, five press advertising are examined ve six press release are designed as a application study.