Bass Diffusion Model: Average estimated market share of smartphone sales in Turkey

Bass Diffusion model, which is one of the diffusion models dating back to the 1960s, has been one of the most used models in the literature. This model aims to predict the first sales of new products based on the interaction of costumers called innovative and imitators. Made in this study, taking into account the eight companies in the smartphone marker shares selling in Turkey, SEKK Estimation Method and Bass Diffusion using the model, the market share of new smartphones to take off is intended to projected as a percentage. In the light of the data obtained, it is predicted that the new smartphone of LG company wiil remain longer in the market. It is predicted that the new smartphone to be purchased by imitation customers will belong to the Lenovo brand and the new smartphone to be purchased by the innovative customers will belong to the brand Avea.