Effects of the body image and body katex on women?s clothing selection and appreciation with investigation of the structural equation model

Clothing aesthetic ,the concept of body for women has a very important place. Socio-psychological dimension of this concept is the body image.Thought that the body image and body katex affect to women?s clothing selection and appreciation.The purpose of this study, together with the women clothing aesthetic harmony,that the difference between the views of the ideals they have and minimize the existing views of downloadable, can become a good image and strong self-confidence in; clothing is an important case, the strong link among the image,katex and clothing selection can be understandIn the creation of the research process; Is there any effect of body image and body katex on the women's clothing selection and appreciation? Questions researhed on the basis of SEM model,the relationship between variables and harmony model was developed.Continuous analysis of the developed model, according to the classification and ranking is at the level of correlation coefficients and determining the level of relationship, the Pearson correlation coefficient, chi-square value, and gamma values were used.The study population between the ages of 18-50 who live within the borders of Konya, is composed of 150 women.Women between the ages of 18-50 were involved in study,was applied a questionnaire,consisting of visual and verbal questions.The obtained data were analyzed according to the developed model and created in the tables.Commented statements as a result of research findings;*Although the relationship between the clothing preferences of women who participated in the study of visual and verbal,the harmony is determined to be relatively weak.* Verbal and visual preference of clothing is not compatible with the findings as they do not have the same self-confidence but were found to be associated with.*Specifying the preferences of women in this situation, verbal descriptions of issues and ideas related to some of the statements according to their perceptions altered and / or could not express clearly observed.* Body image and body katex is a feature unique to person,that affect women?s clothing selection and appreciation.Key Words: Clothing, Women, Body Katex, Body Image, Fashion, SEM