Service marketing and a survey on educational services in municipalities

The municipalities which are a part of democratic living are the establishments that serve the people of district rather than profit. The municipalities which tries to adjust the fast development present a lot of services for the people under the Laws. Furthermore, the political groups? and public opinions? keeping down the municipalities and the factor of vote make these establishments serve more effectively and more carefully. It is not sufficient for the municipalities to produce only service under these difficult conditions. For this reason, in this study, the topic of marketing service at the municipalities has been searched.In this thesis, it has been tried to research the educational services at the municipality and to determine aware of the youth educational services, and to determine how they obtain them. In the research, as the technique of data collection, literature investigation on the subject has been carried out, and survey method has been applied. The survey consisting of seven questions has been performed through face to face interview to determine the opinion of the university students concerning the educational services of the municipality. The universe of the research is included by 19 -24 aged young ones attending the Gazi University in Ankara. Totally 388 surveys have been performed. The obtained data has been tabled and commented by performing frequency analysis and key-square test.According to the results of the research, more than the half of the students are completely unaware of very educational services. However, a small group who is aware of them doesn?t know how to benefit from them. The ratio of the ones who are aware but don?t know how to benefit is very low. In addition, of many education sevices the ratio of benefiting is very low. Associations have agreed that the health services as the most important educational service. The other services following this are determined as educational seminars and English.