A research on the effect on the performance of SME of five forces model

In this master?s thesis study is intense competition for smal and medium sized enterprises in sectors of vital importance for those businesses that create business strategies. Five forces model is considered as new dimension of strategic management and performance of businesses is aimed to investigate to what extent it affects. Smal and medium sized businesses in the world and in Turkey has an important place in social and economic life. Studies on the five forces model, with the increase in partial there is much research in the literatüre. This information is evaluated, five forces model for small and medium sized enterprises on the performance of the quantitative and qualitative benefits of the study to be proposed to bring the world of science. Five forces model, and the market orientation of qualitative and quantitative performance of smal and medium sized enterprises a questionnaire containing 55 questions was prepared for research. Perpared in order to research these surveys of smal and medium sized enterprises operating in the middle and senior managers, business owners and partners applied. Work on the analysis, the survey questions, the reliability factor, correlation, regression analysis, and the results were statistically occur. Key Words : Five Forces Model, Smal And Medium Sized Businesses, Performance