Determination of a brand management in terms of quality of service of GSM operators: A pilot research on public employees

GSM operators has found an increasing demand although they don't have a long history. In a short time GSM operators and communication has become an important market. So that the communication became an indispensable need. Thanks to the rapid development of technology communication also kept face with this speed. The speed starting with 2G gradually continued with 3G and 4G. This situation can be shown as a good example of the development of technology. This also has showed that service quality must be prioritized. There are three big GSM operators in Turkey. These are Avea (Turkish Telekom), Vodafone and Turkcell. The competition between these three operators also increases the quality. Customers can head for the better and more profitable company. This work is made to show what government officials consider when choosing a GSM operator and to emphasize the importance of their service quality expectations. This work consists of three chapters. First chapter reviews brand, notions about brand and brand management; second chapter examines quality and service quality concepts. The last chapter comments the development of GSM operators and the survey made to government officals. The survey is also anlyzed through SPSS Windows software.