Private shopping sites as a marketing medium and a research in order to determine the factors of the private shopping sites affecting consumer's preferences

The influence of the private shopping sites on the consumer behaviors regarding the dynamics that they provide, is an essential matter for the marketing in the context of the consumers. Therefore studying and assessing of such process would be most beneficial for both the consumers and for the sector in all aspects.When the private shopping sites are examined, it is seen that those sites provide benefits to consumers in different areas and the question of ?what kind of influence do they have on consumer behavior?? is arisen from this point.For this reason, the consumer behavior and the factors that influence them have been dissected in the first part of the study. In the second part, the subject matter has been elaborated in terms of consumer decision process and in the third part, the result of the analysis of the survey that has been prepared aimed at the consumers has been assessed.Keywords: Private shopping sites, consumer behaviour, marketing, internet