Bir pembe yaka durumu: Doğrudan satışın kadınlar arasında sözde meslekleşmesi

One of the main aims of this study is to examine to what extend female sales representatives who work in a direct selling company consider their job as a profession. In addition to that, this study aimed to investigate if direct selling should be considered as a pink-collar job or not. In order to achieve these objectives, interviews with ten female direct sellers from different direct selling companies were conducted. Also, the qualitative research method and semi-structured interviews were chosen and applied for this study. After that, the interviews have been analyzed and main themes have been determined to come to a conclusion. In conclusion, direct selling can be a profession for women under the specific circumstances and it can be also considered as a pink-labor profession because of the high number of female direct sellers who work in this sector. Keywords: Direct selling, Pink-collar, Professionalization, Profession