Bireysel yatırım kararlarında önyargıların rolü

There are psychological, sociological, demographic, and environmental factors on the basis of the behaviors of individuals. As a result of the perception-thought-decision process, individuals develop a behavioral pattern. Psychological prejudices and cognitive dispositions, which have a critical role in the formation of these behaviors, have an important place in the explanation of irrational financial behaviors that traditional finance theories are insufficient to explain. Behavioral finance is one of the important disciplines in social sciences in order to examine individuals' investment decisions, investment realization and post-investment processes within the framework of these factors. Cryptocurrency markets are extremely volatile and under-regulated. Therefore, more and more individual investors are trading in such markets every day. Due to high-frequency trading, individuals experience constant mood swings and distortions in their perceptions. As a result, these markets provide a suitable environment for behavioral finance questions to be answered and for observation. The aim of this study is to analyze the relationship between psychological biases and cognitive dispositions affecting individuals and investment decisions in cryptocurrency markets. The hypotheses were tested with data collected from 399 participants investing in the cryptocurrency markets. SPSS was used for data analysis. As a result of the study, significant findings were found between demographic factors and investment decisions of individuals. In addition, it has been determined that psychological biases are effective on individuals' investment decisions.