Analysis of the factors that drecting indivudual invastors to financial in vestments decision via behavioral finance approach: An example of Vi̇ranşehi̇r the province of Şanliurfa

During trading in the financial market of individual investorswe don't act theyalways rationally. Some psychologica lfactors, some social factors can influence the individual inverstor's investment decision. Behavioral finance has gained importance in recent years and examinesn the impact on the individual investor decisions. This study factors in investment decisions of individual investors Viranşehir intendedto be addressed by the behavioral finance opproach. The individual survey made proportional to the objectives of the study were tested using the survey resultsu sing SPSS statistica lsoftware. The results of the analysis of individual investors were determined to carry on a largely behavioral finance trends.