The perception of blogosphere users on blogosphere experience and interaction

The main aim of the study is to reveal how blogosphere users perceive the blogosphere and which tools increase interaction on blogs. The sample of the study includes 18 bloggers and 251 blog users. In this context the research focuses on demographical characteristics, habituations regarding Internet and blog, new media tools and applications used for interaction. The study was designed as a mixed research involving both qualitative and quantitative methods used to collect data. While bloggers was being interviewed online, an online survey was applied to blog users. According to research results, bloggers and blog users considerably perceive the blogosphere as the area for sharing data and experience. Furthermore it has turned out to be that blog users visit the blogs to entertain/spend time. Bloggers and blog users communicate through e-mail and the social network. Also blog users contribute to the content and enhance it by writing comments on the content of blog and sharing it on the social network. Furthermore research results indicate that sharing image and video, page design, hypertextuality have constructive influences over interaction on the blogosphere. Key words: Blogosphere, blog, interaction, Web 2.0, new media, social network