Boutique logistics services; Optimized warehouse selection analysis for top segment automobiles

Along with the total quality management approach, many new concepts have started to take place in the management literature. These include; being process and customer-oriented are the concepts that are given priority and importance. Among the reasons why these two concepts gain importance today; When it is fully understood and implemented by the business management, it may be possible to provide a competitive advantage over its competitors in the field of business, as well as contribute to the prolongation of the life of the business. Process-oriented businesses; they have to closely follow the developments in science and technology, customer needs and the future shape of these needs and put them into practice rapidly. Customer capital, which is one of the most important elements of intellectual capital, is the most difficult to reach and at the same time the most difficult to hold. of businesses; Considering that the most important element of customer capital is knowledge, working with the customer, authorizing the customer in the process of producing products and services, producing special goods and services for the customer, and responding to market conditions by acting proactively will increase customer loyalty. As in every sector, customer focus has an important place in the logistics sector. Logistics companies, focusing on innovation studies and following technological developments closely, improving customer relations will contribute positively to customer capital. In this context, the concept of Lojistik Boutique Logistics çıkmak appears as a different application. Apart from the normal working conditions and practices between the enterprise and the customer, Butik Logistics, which is defined as a service type that is not implemented before by a specific or specific logistics activity, but which is implemented only by the enterprise for the customer it serves It is aimed to determine which one of the firms providing boutique services with AHP, which is one of the Multi Criteria Decision Making Techniques. Keywords: Customer Focus, Logistics, Boutique Logistics, Niche Marketing, Multi Criteria Decision Making, AHP