A study about the relationship between environmental awareness and the level of awareness of green marketing activities

In the current century, the concept of "environment" is gaining more and more importance today due to industrialization, the rapid increase in the world's population, and the environmental pollution caused by people's inconsistent use of nature to meet the needs and demands of population growth. A healthy environment is necessary to live a healthy life. Environmental awareness and environmental marketing have developed rapidly in our country in recent years. Green marketing is a planned marketing activity that covers the process from the design of environmentally friendly products to their subsequent use in order to meet all the demands and needs of green consumers and to achieve the goals of businesses. Green consumers; They are consumers who are interested in environmentally friendly products, do research on these products and share this information with others. Green consumption means purchasing and using environmentally friendly products that cause the least harm to the environment.