Semiotic analysis of child TV commercials

In this thesis, TV commercials which involved child or has related signs about childhood were analyzed semiotically. In the first section of this study semiotics, semiotic concepts, the history of this field and the scientists that made contribution to semiotics were hanled. In this section commercials and relation between commercials and children were given place. In addition to these issues, commercial regulations and the approaches about semiotic analyses of commercials were mentioned. In the second section some commercials were analysed in detail. Elements that took part in commercials as sound, image, color, object, light and angle were examined as a semiotic item also.