Competitive strategies of virtual organizations; An analysis on book stores in Turkey

Nowadays we are experiencing a new industrial revolution, virtuality. This new era has a difference from previous ones. It affects all spheres of life from buying habits to production. Boundaries among markets, workers, clients and even spaces are blurring. It is surely beyond doubt that traditional management system gets its share on this evolution process. Now companies must be more flexible in order to cope up with all these changes. At this stage, the most sensible thing to do is organizing virtually. In this research, we focused on competitive strategies of online booksellers in Turkey. We found that, booksellers in virtual space are different than those physical stores. They fit new trends in the market and are able to respond changes faster than physical stores. In addition to that reasonable prices, product variety, time saving and accessibility are other strategic advantages of virtual organizations.