Covıd-19'un Fas'taki KOBİ'lerde yönetimin dijitalleşmesine etkisi

This article discusses the integration of digital innovation in the context of SMEs and their environment in the era of COVID-19. A company is essentially a system open to its internal and external environment. It adapts to all changes and shocks to ensure its sustainability. Economic and health crises have slowed economic activity and governments have taken diversionary measures. These include faster digitization and a series of subsidies for workers and SMEs. As such, digitization should be seen as a tool to promote communication between customers and management processes and as a lifeline and catalyst to help SMEs increase their competitiveness in the market and improve their business environments. internal and external. Morocco joined the Digital Hub in 2013 to bring citizens closer to government. Unfortunately, this was not very successful as human resources and digital infrastructure were insufficient to improve Morocco's national connectivity. The Moroccan government encourages SMEs to transform their traditional management systems into modern management systems, using practical digital tools like remote work and e-commerce, which would give them a competitive advantage in the national and global market to promote and support their activities and thus contribute to the economic growth of the country. This research conducted an empirical study by conducting a field survey among existing Moroccan SMEs through a survey methodology and using data obtained from primary sources to collect statistical information. Online tools will be used to improve the overall management systems of SMEs as well as to overcome remaining challenges due to their decision to use modern management systems. Surveys such as questionnaires or interviews were used to obtain information on the main challenges faced by Moroccan small and medium enterprises in order to assess their perception of the advantages and challenges of e-commerce, remote working and the obstacles that prevent them from doing so. adopt e-commerce within their organizations. The survey question was to verify whether 354 selected SMEs have streamlined their organizational structure through the use of digitization. The results show that 85.3% of the SMEs surveyed have streamlined their organizations by adopting e-commerce through direct access to information, saving time and expanding market opportunities through the elimination of intermediaries