Customer Satisfaction in the North Cyprus Banking Industry

ABSTRACT: The purpose of this study is to measure the impact of customer satisfaction and also the influence of higher service quality impact on the banks in Northern Cyprus. In this study, the service quality model has been applied. 207 customers of major banks have been surveyed and the results have been analyzed. The survey has been applied in Turkish for 197 for Turkish speaking customers, and English for 10 people from four different countries. Frequencies of the resulted data has been edited by using SPSS and tables created; accordingly with the statistical analyse results; it is determined that customer satisfaction in banks in Northern Cyprus is mostly related with developing good and solid relations, building trust and performing the promise with friendly approaches. Keywords: Customer satisfaction, banking, service quality. ……………………………………………………………………………………………………………………………………………………………………………………………………………………