Distrubiton way selling way-merchant of retail
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Abstract (EN)
Retailing is the final distribution chain between the consumer and product producers (in particular consumer items). Retailing is the activity line stepping in the stage of buying and consuming the goods and services. Retailing is the other face of an important part of marketing, distribution and even other economical activities in a society seen by the consumers. Retailing sector is one of the sectors developing rapidly in the world and in Turkey. As related to the progressing process in the sector, there can be changes in the aspect of the density of enterprise types and today?s retailing has been started to be characterized in the aspect of the indicators such as digital progress, endorsement share, employment contribution and technological level of these enterprise types. The retailing sector is a great service platform that gets together the products of the national and international producers with the consumers. By observing the retailing sector, it is possible to interpret the standarts, competitiveness and aliveness of a country?s economical structure and the characteristic and contemporaneity of its social structure. In the world, the retailing sector has been growing rapidly by its ability of determining correct strategies and benefitting from the opportunities. The growing winds in economy have been affecting the retailing sector. The positive indicators of the sector have brought conjunctions, purchasing and cut-throat competition together with itself. In the years ahead, an intensive competition atmosphere shall be expected for the sector due to important opportunities. The retailing sector of Turkey is one of the greatest sectors of our country. The market size of ?Fast-Moving Consumer and Requirement Materials? , which is among the most important shareholders of the retailing sector is approximately 40 billion USD. The approximately 27 billion USD share of this market belong to the food and clean-up market, and the rest 13 billion USD belong to the market of out of food
Author
Ahmet Durmuşoğlu
Institution

İstanbul Beykent University
Division of Business Management
How to Cite
Ahmet Durmuşoğlu (Master Thesis). Distrubiton way selling way-merchant of retail, 2006, İstanbul Beykent University.
Keywords
License
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