Investigation of individual participants' financial investment behaviors from a behavioral finance perspective: The case of the TR61 Region

Financial behavior includes individuals' risk-taking tendencies, savings habits and It covers the psychological and economic factors that determine investment strategies. Financial decisions are made by individuals in the process of managing their financial resources. investment, savings and spending choices.This research examines the financial decision-making processes of individuals in the TR61 Region and their It aims to identify behavioral finance behaviors that affect processes. In addition, in the study, representation, overconfidence, avoidance of regret, social, emotional, rational descriptive with the dimensions of ease of arrival, information and communication-based and excessive optimism. to reveal differences between groups with difference tests between variables is intended.The research was conducted through quantitative analysis of data obtained by face-to-face survey method. has been carried out. The population of the study includes investors residing in the TR61 Region. It covers. TR61 Region, Isparta, located in the Western Mediterranean Region of Turkey, It is within an economic and social diversity that includes Antalya and Burdur provinces. It is an area containing . Based on this universe, the sample is Antalya, Burdur and Isparta. provinces and a total of 1,170 people.The main hypotheses of the research are that individuals are affected by their financial decision-making processes. It was created with descriptive variables. Sub-hypotheses are appropriate to the research purpose. It was established with sub-dimensions. As a result of the research, investors in the TR61 Region have a significant impact on financial decision-making. It was determined that descriptive variables had a significant impact on the processes. This descriptive variables, individuals' different investment decisions and therefore different behavior causes them to display.