Destinasyon imaj ölçeğinin İngiliz, Alman ve Rus turistler arasında farksızlığının test edilmesi: Çoklu grup doğrulayıcı faktör analizi

Researchers agree that destination image is a multi-dimensional and complex structure of attitude. Social psychology suggests that attitudes are composed of affective, cognitive, and conative components. This study contributes to literature with (i) scale development integrating 3 explanatory dimensions of destination image; (ii) utilization of item parceling technique enabling extended depth with sub scales and (iii) by providing supporting evidence that this measurement scale is invariant thus applicable for 3 nationalities namely British, German and Russian tourist. The survey is carried in summer 2017 at Antalya Airport with a total of 1495 British, German and Russian respondents visiting Antalya region for holiday purposes. Antalya is a seasonal mass tourism destination located in south of Turkey by the Mediterranean coast.