Digital marketing skills: A research in operations of health corporations

In this research, it is aimed to determine the digital marketing skills of the health institution enterprises. Semi-structured one-on-one meetings. In-depth interviews were conducted with the two managers in the health sector. One of the participants is the Corporate Marketing Manager (Interviewer) And the other is the Digital Marketing and Social Media Officer (Interviewer B). Participants were selected for this research because they regularly use digital marketing skills to communicate professionally in creative sectors. Negotiations were recorded and notes were taken of the main points highlighted by the communication experts immediately after each interview. Each interview was analyzed and coded immediately after it was finished. When all negotiations were analyzed and coded in this way, a more thematic analysis of all the codes that occurred after grouping with related topics was done. As a result of the research, it has been determined that the medical institutions that have been examined are deficiencies in digital marketing activities and that studies are being carried out in order to overcome these deficiencies.