Dijital reklamın sağlık ürünleri/hizmetleri için tüketici satın alma davranışlarına etkisi

" The study was done to see "The Impact of Digital Advertisement on the Consumer Purchase Behaviour related to Healthcare products and services". Due to digitalization a lot of companies are trying to do advertisements online them a competitive edge over the competitors, and a large market to serve. With digital marketing, a company can offer its products globally and reach consumers globally other than the home market. Digital advertising is an excellent way to minimize the expense of the advertisement and increase the return on investment (ROI). Understanding Consumer Purchase Behaviour is vital. As this study is principally centered on consumer purchase behavior so understanding the cycle that consumers do, before purchasing the item is vital for advertisers and organizations. The study will assist advertisers with deciding how shoppers go from being acquainted with an item to settling on a buy choice."