The importance of branding in the ready-made clothing sector of Diyarbakir in terms of fashion and design studies

Fashion and design is an area where global leaders such as the USA, Europe and China have an impact on the market. Turkey, a developing country, among these countries, has a say in the ready-made clothing and textile sector. It is thought that Turkey can reach the level of developed countries in terms of branding and fashion. This study will attempt to shed light on the situation regarding the textile sector in a local region, Diyarbakır. The aims of the study are to learn the status of fashion and design activities in the ready-made clothing sector in Diyarbakır, to identify existing problems and to explore potential dynamics. In addition, the status of branding, which adds significant value to ready-made clothing companies, and the adequacy of branding incentives were evaluated together with the participants. In this context, an interview analysis was conducted with the owners of nine branded companies operating in the ready-made clothing sector in Diyarbakır. In addition to the interview analysis, two interviews were conducted to evaluate the macro situation of Diyarbakır. As a result of the interview analysis, it was determined that there was a tendency among the participants towards branding. It was determined that the most important driver behind this trend was to secure a permanent and prominent place in the market and to increase the professionalism institutionally. Another result reached from the analysis is that many companies in Diyarbakır do not have designers in the field of fashion and design activities. The reason for this, in short, is that designers do not prefer to come to Diyarbakır from other provinces and that there is not sufficient economic and technical infrastructure and ground. In the interviews, the importance of trained human resources was highlighted, and participants also mentioned that the situation in this area is improving day by day. Finally, it was stated that the companies were experiencing financial difficulties, and it was concluded that the incentives provided were not sufficient to make real progress in the fields of branding and design. Keywords:Ready-Made Clothing, Fashion and Design, Branding, Diyarbakir, DTIOSB