The intermediation role of the employer brand in the effect of transformational leadership on job satisfaction: A research in Çukurova region

This study is designed to investigate the mediating role of employer brand in the effect of transformational leadership on job satisfaction. The research question guiding this study is whether there is a mediating role of employer brand in the effect of transformational leadership style perceived in private hospital employees in Çukurova region on job satisfaction of private health care employees. The relationships between transformational leadership, job satisfaction and employer brand variables were examined and a model was created on the mediating role of employer brand. In the current study, it is aimed to reveal the effect of transformational leaders on employees' job satisfaction levels. At the same time, it is aimed to reveal the mediating role of employer brand in this effect. In the study, data were collected from 402 health personnel working in private hospitals in Çukurova region through both online survey form and face-to-face survey form. When the findings of the study are analyzed, it is seen that transformational leadership positively affects job satisfaction. In addition to this result, it was concluded that transformational leadership also positively affects employer branding. In addition to this result, it is determined that employer brand positively affects job satisfaction. In line with all these results, it is seen that employer brand has a mediating role in the effect of transformational leadership on job satisfaction. The current study is expected to contribute to the literature as it is one of the rare studies in which transformational leadership, job satisfaction and employer brand variables are together. Keywords: Transformational leadership, employer brand, Çukurova region, private health care employees