An alternative approach to increasing the promotion activities: a study profile for regional promotion

Regional promotion activities are the activities that require the cooperation of foundations, institutions and the business enterprises which are directly or indirectly related to the tourism in that area. From this point, the evaluation of the opinions of these foundation, institution and business enterprises which are thought to take role in that regional promotion and suggesting Urgup?s promotion activities and proposals which are about this activities process under the light of this evaluation process consist the aim of this research. The public foundations and institutions, local governments, civilian social groups that are in relation with tourism in Urgup and touristic business enterprises and the academicians who are on duty in the university in that area constitute the research center. No name was taken as the research center was much enough to reach. In the frame of the research, interviews were made with the public foundations and institutions, administors of the civilian social groups and the representators of the local governments, and a poll was carried out among the touristic business enterprises and the academicians who are on duty in the university.According to the results of the poll, among the statistics methods percentange and frequency dispersion, avarege par and crosstabs analysis are carried out. The information gathered from the interviews were regulated by using descriptional analysis technique. According to the outcome of the research, suggestions concerning the activities of Urgup?s promotion and carries the organization of these activities were stated under the opinions of the foundation, institution and business enterprises that are thought to take place in the process of regional promotion.