Investigation of design approaches in graphic design products in the relationship of emotional perception

Developing technology has changed the expectations of people, change of value judgments and increasing competition among firms has affected the design world and it became important to understand the needs of the users in the field of design. This situation led to different researches in the field of design. As a result of these researches, the user / target groups, concrete needs (such as usability and functionality) as well as the abstract needs (emotions and values) has gained importance, user and user experience has emerged central approaches. Some of these approaches today; User Experience (UX), Experience Design (ED), User Experience Design (UXD), User Oriented Design (UCD), Human Focus Design (HCD) and so on is defined as. User Oriented Design (UCD), which is under the title of User Experience (UX) which is one of the listed approach forms , is a design approach that focuses on users by planning, designing and developing a product. The processes and strategies vary depending on the type of design project, but are usually based on a combination of research and UX design activities. The Emotional Design (Emotional Design) approach is defined as the component of the User-Oriented Design, which aims to meet the emotional expectations as well as usability and functionality. Emotional Design is an approach that focuses on the emotional effects that design products can create on consumers and on the emotional needs and expectations that can create this effect in designing processes. Although the inclusion of affective effects in the design process has been defined in the literature today with the Emotional Design approach, designers have used the intuitive way in the historical process and have been able to make perception management with the design products created by these effects. Graphic design discipline, design elements and principles of design products created by the principles of the message created by the emotional impact of perception is an area of management. In order to create an up-to-date Turkish resource about the design approaches described above and the importance of these innovations in design areas, this thesis study called Design Approaches in Graphic Design Products in the Context of Emotional Perception was deemed necessary. In the first part of the thesis, the problem, purpose and importance of the study are included. In the second part; Emotional design approach, product design process in graphic design, graphic design principles and elements are examined. In the third chapter, the concepts of perception, emotion and emotional charm and perception management are examined under emotional perception. In the fourth part; in the historical process, some designs that are thought to be used for perception management with emotional effect are included. As a result of the thesis study prepared under these headings; the effect of Emotional Design approach, which has become quite important in many design fields, on the graphic design product creation process in the context of emotional perception has been investigated.