A study to analyze social media usage of E-commerce companies

ABSTRACT A Study to Analyze Social Media Usage of E-Commerce Companies Hatice Ela AYAZ Master's Thesis FIRAT UNIVERSITY Institute of Social Sciences DEPARTMENT OF TECHNOLOGY AND KNOWLEDGE MANAGEMENT TECHNOLOGY AND KNOWLEDGE MANAGEMENT Program Marc 2022, Page: XI+129 Today, with the rapid development of communication technologies and the widespread use of the internet, social media has become one of the most effective communication tools. It has made a significant contribution to the development of social media, from entertainment to shopping, from communication to fast access to large communities, and to carry out many actions free of charge. The main purpose of our graduate study is to investigate how social media usage of e-commerce sites with high turnover figures is shaped. In this direction, the social media shares of 20 companies operating in Turkey with high turnover were examined. The data subject to review was recorded and analyzed in line with the determined criteria, with all the shares made by the companies on their Twitter social media accounts during the two specified months. When the research findings are examined, it is concluded that companies generally use social media within the scope of their promotion activities, that companies do not generally have a sharing period and that the frequency of sharing is proportional to the company's turnover. Keywords: E-Commerce, Social Media, Content Analysis, Social Media Sharing, Communication