Master'sOpen Access

E commerce & data mining application

2018
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Advisor: Yrd. Doç. Dr. Talat Firlar

Abstract (EN)

With the progress of technology and internet over years, companies and customers prefer eCommerce sites to adopt the accelerating flow of life. Furthermore, web sites, facebook, instagram, even whatsapp are starting to serve as a trading point. Love brands' ecommerce sites, discount ecommerce stores and also usage of credit cards on internet speed up trading in ecommerce of Turkey. Consumers can easily buy what they want and when they want from ecommerce sites, without being dependent on the stores and brands in their surroundings. Common features of successful e-commerce sites; content, visuality and ease of navigation. The most important restriction in site design is the expectation of the visitor. The site user wants to get quick access to the content, complete the transaction with the least amount of clicks, and get the information he wants in the shortest click time he wants. Providing this is possible with a powerful database and an accurate user interface.

Author

Dr. Duygu Öner Kök

How to Cite

Duygu Öner Kök (Master Thesis). E commerce & data mining application, 2018, İstanbul Beykent Üniversity.

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