Effect of e-commerce on institutional image

E-commerce is one of the most important advances what the technology birig it on. In today?s world in which mobile life and internet have a significant role in our lives, shopping ? as well as a majority of things ? has started to be carried on via virtual media.Consumers can access detailed information of various products via internet, order these products easily, rapidly and regardless of time limitation instead of seeking more than one trademark with traditional methods in different retail-sale shops.Corporate image consists of factors such as corporate outlook, corporate communication and corporate behavior and it has a significant role of placing and sustaining trust among both internal and external target group of the corporation. These factors are also known as the factors comprising the corporate identity.Corporate image of the firm is also affected by conveniences brought about by the e-commerce, service quality, service features and web site features.Keywords: E-commerce, Internet, İnstitutional, Image.