E-ticarette lojistik aktivitelerin müşteri deneyimine etkisi

In the digital era, the e-commerce industry is developing unexpectedly and has emerge as an integral phase of people's lives. It is now impossible to stay except e-commerce, as it gives comfort and will become embedded in our day by day routines.In the online shopping market, numerous components contribute to satisfying online shoppers, with logistics services playing a significant role in this regard. The purpose of this study is to demonstrate the impact of logistics activities from an e-commerce perspective on customer and satisfaction,and to uncover the relationship between them. A survey organized for the find out about examined the satisfaction of end-users with the logistic services supplied via e-commerce websites. An online survey was performed with a hundred and ten people who had been 18 years or older and had preceding online buying experience from e-commerce websites. Tests had been utilized the use of the SPSS statistical program. Based on the study findings, it was perceived logistics activities had an impact on customer satisfaction influenced by some independent variable. Findings were deliberated in the discussion and conclusion, accompanied by a review of relevant literature.