The effect of social media -marketing on the nutritional pattern of consumer purchasing behaviors during pandemics in Turkey

With the recent surge in the use of social media and online platforms, there is a growing interest in exploring their impact on consumer behavior during pandemics. This study aims to investigate the effect of social media marketing on nutritional patterns and customer purchasing behavior in Turkey amidst the COVID-19 outbreak using a mixed-methods approach. A sample of 500 participants will be selected via stratified random sampling techniques, consisting of individuals who have engaged with food-related content on various social media platforms during the pandemic period. The results will provide insights into how social media can influence dietary habits and purchase decisions, which could inform targeted interventions aimed at promoting healthy eating behaviors among consumers. Keywords: Social media, Costumer behavior, COVID-19