Effectiveness of Website localization practices from different cultures in ready-to-wear sector: A comprehensive approach to determine cultural differences

It is assumed that companies from different cultural groups would behave differently when creating a website in a country from a different culture. Despite the fact that recently the world has become a global village, localization still keeps its importance when it comes to creating websites. It is important to have an effective localization, in order to have an effective website. Cultural distance might also have a role in the localization level of websites from different cultures. The most important indicators of an effective website would be the quality of the website and satisfaction of consumers from that website. Therefore; the present study aims to explain the effectiveness of websites through localization with quality and satisfaction elements taking into consideration the effect of cultural distance in ready-to-wear sector.