An example for the negatıve effects of the defıcıency of educatıon and ınformatıon ın bank marketıng: drersdner bank case

In the whole world banking is the heart of economy, the driving force of growth and the central pillar of the financial system of states. In the beginning, Banking profession was being performed locally and under branch circumstances; due to innovations in technology and communication, more specifically the improvements in computer and internet technologies, banking turned out to be a global profession that has to compete not only locally but globally while blanketing the world?s entire market. This highly competitive environment inevitably gives rise to new products followed by a change with a rattling rate in the local and global regulations within the sector. This situation has increased the importance of education in banking sector and made the basic and in-service training a determining factor of the competitiveness of a bank. The aim of this study is to reach conclusions about the negative impacts of deficiency of education and information in bank marketing by focusing on the Dresdner Bank case. When the consequences of our case are analyzed it can be inferred that giving inadequate or false information to the customer may cause grievances within customers, shake their confidence and eventually bring about customer loss To come to a conclusion, it is stated in this study that, in banking sector in which the central pillar is the principle of trust; even some little mistake or deficiency could cause devastating consequences. In this manner, it is determined and confirmed that banks should give great importance to using skilled employees in the introduction and marketing stage and providing accurate information to customers.