A research on marketi̇ng practi̇ces in electroni̇c retai̇li̇ng

Lots of changes in the social and economic life were happened due to revolutionary advancements in the data processing technologies. It has become possible to produce, transmit and store data in digital platform without time and place restriction by the transforming knowledge as a digital data. Technological developments of 21st century, especially the evolution of computer and internet technology contribute to occur a knowledge society. Today, the way of doing business is changing. Companies, information and communication technologies to these developments in order to survive in the tough competitive environment, depending on its activities continue in via the internet. Companies making a new business channel in terms of this virtual planes, electronic retailing, has revealed a new concept under the name. Electronic retailing in conjunction with traditional retailing activities is increasing the profitability of virtual plane were transferred, and reaching new potential customers considering the speed of the companies present in the electronic retail activities, we can say that of the request. In the first part of this thesis work, it is given that theoretical information about electronic retailing. Detailed information to the business model for the development of electronic retailing is located in this section. In the second part, providing information about the creation of electronic retailing in vii the marketing mix. Just as in the traditional marketing mix, the marketing mix on a virtual plane that is generated and associated with electronic retailing took place in this section. The third and final section is located on a survey conducted on marketing practices in the electronic retailing companies. Frequency distribution of the participating companies in the survey, in which they are operating, industry, number of employees, the cost advantage of such factors as annual revenue, low-pricepolicies, with factor such as the role of logistics infrastructure that has been discussed between them. KeyWords: Electronic retailing, informationsociety, Internet, marketing m