Elektronik ticaret ve Irak'a etkisi

E-commerce is reshaping market access and consumer behavior worldwide, yet its diffusion in Iraq remains uneven. This thesis examines the current landscape and near-term potential of electronic trade in Iraq through a cross-sectional, descriptive–analytical survey of adult residents. A structured, self-administered questionnaire captured demographics, shopping frequency, preferred product categories and platforms, payment methods, decision drivers, perceived barriers, expectations for sector growth, and views on public investment. The instrument was organized in five sections aligned to the study objectives, and the analytic sample comprised 88 valid responses. Findings portray a young, relatively well-educated consumer base (57.6% male; largest age bands 18–24, 25–34, 35–44; bachelor's degree ≈41%) with incomes concentrated between USD 500–2,000. Online purchasing is present but not yet habitual: most respondents buy "occasionally" or "rarely," while roughly 30% buy at least monthly. Discovery and transactions cluster around social media and Trendyol; Amazon and local Iraqi sites form a secondary tier. Cash on delivery (COD) remains the dominant payment method, with cards and mobile wallets used by a minority. Price and discounts are the primary decision lever, followed by product variety; the main frictions are low product v quality, high delivery costs, long delivery times, and seller trust. A strong majority expects e-commerce to expand significantly in the next six years and supports greater government investment in digital infrastructure. The study concludes that accelerating reliable logistics, strengthening quality assurance and consumer protection, and de-risking the transition from COD to digital payments are likely to yield the largest behavioral shifts. Practical recommendations are outlined for platforms, logistics providers, financial institutions, and policymakers to lower transaction frictions and build durable trust.