Importance of web site design in electronic commerce: Evaluation of Turkish hotel web sites

Changing the costumer profile that according to ages conditions bring to light consumer want to know more tangible information about goods and services, demand to choose between products, desire to make activities without abide by time and place. Due to this reason establishments should point out internet and also activities on the internet for survive the life and to keep step with changing conditions.The purpose of this study was to evaluate of Turkish hotel web sites by using a content analysis and determine the web site features. Furthermore it was tried to attract attention of web site design in e-commerce.In this study, a web site evaluation form was used to collect the data. The obtained data has been analyzed by using chi-square tests and frequencies in SPSS 13.0 statistical program for social science. The reliability of the scale used in this research was tested and the Cronbach Alpha was calculated as 0,838.The result of the research has revealed that most of the hotels more likely to mention informative offers and use pictures to tangibilize their offerings. The findings also showed that most common features in web sites are hotel and room pictures, ease access to web site, contact and address information, multilingual capabilities, ease access to main page and functional menu. Although most of the hotel web sites did not include the features such as exchange rates and converter, FAQ, optional payment methods, call centre, fun and search engine.Key Words: Internet, hotel establishments, web site design, web site features.