The effect of industrial marketing strategies on purchasing decisions of businesses
2019
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Advisor: Dr. Öğr. Üyesi Narman Kuzucu
Abstract (EN)
In this study, it is aimed to examine the effects of industrial marketing strategies on purchasing decisions of businesses. Factors affecting industrial purchasing behaviors are broken into seven dimensions, which are supplier institutional factors, supplier sales personnel factors, product factors, price factors, promotion factors, logistics / after sales factors and financial factors. A research was conducted in seven mentioned dimensions within relationships between demographic variables. A total of 122 companies were surveyed, and the questionnaire prepared with a five-point Likert scale revealed positive relationships between seven dimensions and industrial purchasing decisions. Product-related and price-related factors were found to be the leading factors in industrial purchasing decisions and promotional factors were found to be the least important factors according to the results of the research.
Author
Alperen Tatlıpınar
Institution
İstanbul Beykent University
Division of Business Management
How to Cite
Alperen Tatlıpınar (Master Thesis). The effect of industrial marketing strategies on purchasing decisions of businesses, 2019, İstanbul Beykent University.
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