Purchasing behaviour in industrial markets and application in cunstruction sectors

Construction, one of fascinating sectors of economy and building supplies market which is related to housing sector has started to become industrial market especially in big cities with the increase of importance of the professionals in construction sector after 1999 Gölcük earthquake.Generally, the developments in the sector and the importance of the consumer, purchasing process and buying criteria has changed for the marketers that are producing construction material, and also corporate construction firms started to take retail consumers? placeIn this research how purchasing decision process in construction firms that has purchasing process work and from which factors that is influenced is analysed. This study has consisted of three parts. In the first section there is information about Industrial Market and Industrial Consumers, in the second section Purchasing Behaviour of industrial consumer is explicated, and in the final section construction material purchasing process in construction sector is explained and factors that are affecting the decision process are analyzed.