The relationship between following stylish/selection of brand and friends among adolescents choice Yıldırım Beyazıt Anadolu, öğretmen Necla Kızılbağ and Özel Büyük Kolej high school

The aim of the present research is to determine whether gender, socio-economic status, and age can be considered as factors affecting 14-17 age group adolescents' clothing selection, their purchases of the products, their attaching importance to brands, and their friendship relations or not. The research was conducted based on questionaires, prepared by the researcher, given to 450 adolescents (225 girls, 225 boys) aged 14-17 who were students in Ankara's three different high schools. The data collected from adolescents' responses were later analysed in terms of the information on adolescents' and their parents to extract factors culminating in adolescents' clothing selection. The results of the study indicated the fact that there is positive relationship between adolescents' fashion adherence and their friendship; gender made a difference in terms of brand following, however, socio-economic status and age did not make a significant difference in adolescents' clothing preferences.